10 ways to get more leads into your HubSpot CRM

1) Create and offer valuable lead magnets

Develop industry-specific reports, white papers, or checklists. Try to make these lead magnets based on your own experience or your unique place in the market. Give insight that no-one else can.

Set up HubSpot landing pages for each lead magnet and use HubSpot forms to capture lead information in exchange for the content.

2) Optimise website for email capture

Use HubSpot’s pop-up forms with targeted messaging that appears based on user behaviour or time on page. Add HubSpot embedded forms to high-traffic pages, especially those with informational content like blogs.

Create a dedicated newsletter sign-up page and link to it from your main navigation. Use added bonuses to entice users to sign up like templates or an email course.

3) Implement a referral programme

Use HubSpot's workflow tool to automate referral requests to clients. Time these requests after positive interactions or successful project completions.

Create a custom property in HubSpot to track referral sources, and set up a landing page for referrals with a unique tracking URL. You can also offer incentives for successful referrals.

4) Use LinkedIn's newsletter feature

Create a LinkedIn newsletter that teases your full content, providing valuable insights while leaving readers wanting more. Consistently publish to build a dedicated following.

Include a CTA in each LinkedIn post that directs to a HubSpot landing page. Use HubSpot's tracking URL builder for LinkedIn posts to measure performance.

5) Develop a consistent social media presence

Schedule regular posts using HubSpot's social media tool. Mix promotional content with insights, tips, and industry news.

Include CTAs in your posts that link to HubSpot landing pages. Use HubSpot's social monitoring to engage with potential leads, answering questions and joining in on conversations.

6) Host webinars or virtual events

Use HubSpot's landing pages and forms for event registration. Choose topics that address your audience's pain points and showcase your expertise.

Set up automated email workflows in HubSpot for event reminders and follow-ups. Record webinars and offer them as gated content on your website to continue generating leads after the live event. I recommend using the Zoom webinar integration with HubSpot for this.

7) Write guest posts for industry publications

Include a bio with a link to a HubSpot landing page offering a relevant lead magnet. Ensure your guest posts provide significant value to the publication's audience.

Create UTM-tagged links to track traffic from each guest post in HubSpot. Set up a workflow to nurture leads who come from guest post sources with content related to the post topic.

8) Engage in online communities and forums

Create a HubSpot campaign to track engagement from specific communities. Identify the most relevant and active communities in your industry.

Offer advice with subtle mentions of your resources (linking to HubSpot landing pages). Use HubSpot's prospects tool to identify companies engaging with your community posts and tailor your outreach.

9) Create a content marketing strategy with SEO-optimised content

Use HubSpot's SEO tools to optimise your blog posts and articles. Focus on long-tail keywords relevant to your industry and audience's needs.

Implement topic clusters in your HubSpot blog to improve SEO performance. Create pillar pages with forms to capture leads interested in comprehensive resources on specific topics.

10) Implement an account-based marketing (ABM) approach

Use HubSpot's target accounts feature to identify and track high-value prospects. Research these accounts thoroughly to understand their specific needs and challenges.

Create personalised content and landing pages for target accounts. Set up workflows in HubSpot to alert sales reps when target accounts engage with your content, enabling timely and relevant follow-ups.