How to Get Maximum ROI From Your HubSpot Investment

HubSpot is great but expensive. We've helped over 50 companies use it better, and here's what we've learned works best. This guide will help you get more value from HubSpot in four main areas: getting traffic, finding leads, closing sales, and saving time.

1. Getting More Website Traffic

Using HubSpot's SEO Tools

Many companies don't use HubSpot's SEO tools properly. These tools are already built into HubSpot and are easy to use. When you make a new page or blog post, open the SEO checklist. Check if your keywords are good to target. Then fix your page titles and descriptions. The tools will tell you what else needs fixing.

It's simple, but it works. Companies that do this regularly see about 30% more website visitors within six months. The trick is to do it every time - not just now and then.

Making Content

The best way to get more traffic is simple: make more good content than your competitors. When you have 100 good blog posts about your industry, you'll get more traffic than someone with only 10 posts. Over time, all this content adds up to bring you more visitors.

HubSpot makes it easy to get more from each piece of content. Start by writing something big and detailed. Then break it into smaller pieces. Turn these into social media posts. Share them on different channels. HubSpot will show you what works best.

2. Getting Better Leads

Making Better Forms

Many companies ask for too much information in their forms. For downloads like ebooks, just ask for:

• First name

• Last name

• Email address

That's all. Asking for more will mean fewer people fill out your forms.

For demo requests, you can ask for more details because these people are more interested. Ask about their company size and when they want to start. This helps your sales team prepare for calls.

Adding More Information

Instead of asking people to fill in long forms, use HubSpot's tools to add information automatically. HubSpot can find out company size, industry, and location on its own. This works well - we usually see 40% better lead quality when companies do this.

Sending Emails

Keep your email plan simple. Group people by company size and industry rather than complex scores. Send emails two or three times a week at most. Test different subject lines to see what works. If someone hasn't opened your emails for 12 weeks, stop sending to them.

3. Closing More Sales

Setting Up Your Sales Pipeline

Make a clear map of how you sell. Track each lead from when they first contact you through to when they buy. Set up alerts for:

• Deals that aren't moving

• Follow-up reminders

• When deals move to new stages

This helps make sure no leads get forgotten.

Making a Simple Dashboard

Your dashboard should show you everything important in one place:

• How many people visit your website

• How many fill out forms

• How many book meetings

• How many buy from you

Check these numbers weekly. Don't wait for month-end - that's too late to fix problems.

4. Saving Time

Setting Up Automation

Start by automating the simple tasks that take up time:

• Sending follow-up emails

• Creating tasks

• Assigning leads

• Sending internal updates

We helped one company save 20 hours every week just by doing this.

Training Your Team

Many companies struggle because their team doesn't know how to use HubSpot properly. Fix this by:

• Running monthly training sessions

• Making simple how-to guides

• Recording short training videos

• Letting people practice in a test account

Getting More From HubSpot

Getting more value from HubSpot doesn't need to be complicated. Start with the basics: set up your SEO tools, create simple automations, and build a clear dashboard. Then move on to improving your forms and emails. Once those are working well, focus on training your team and creating good content. We've seen companies transform their results in just 30 days by following this approach, rather than spending months trying to figure it out themselves.

Want to see how we could help you get these results? Book a free 30-minute chat about your HubSpot goals.