ChargedUp
Lean Growth and Global Expansion with HubSpot
The Challenge
ChargedUp, an innovative mobile charging network, was at a pivotal point in their journey. With a unique product offering and growing demand, they faced the challenge of scaling their operations globally while maintaining a lean team structure. Their primary goal was to expand their B2B customer base, particularly targeting large hospitality groups.
Hugo Tilmouth, Founder of ChargedUp, reflected on their initial situation: "We had a great product and growing demand, but our systems weren't ready for the scale we envisioned. We needed a solution that could grow with us and support our global ambitions."
The Solution
Breeze partnered with ChargedUp to implement a comprehensive HubSpot strategy designed for scalable growth. Our approach included:
Customising HubSpot's CRM to efficiently manage ChargedUp's growing B2B pipeline, with a focus on hospitality sector leads.
Developing automated workflows to nurture leads and maintain engagement with prospects across different time zones and regions.
Creating a scalable content strategy within HubSpot to support ChargedUp's expansion into new markets and attract large hospitality groups.
Hugo commented on the partnership: "Working with Breeze to optimise our HubSpot setup was a game-changer. They understood our vision and tailored the solution to our specific needs."
The Outcome
The partnership between Breeze and ChargedUp yielded remarkable results:
ChargedUp successfully expanded its B2B customer base to over 4,000 sites globally, a significant increase from their initial footprint.
The company secured deals with several large hospitality groups, leveraging HubSpot's tools to manage complex, multi-stakeholder sales processes efficiently.
Hugo expressed his satisfaction with the results: "The impact was immediate and substantial. We've been able to scale to over 4,000 sites globally without losing our lean approach. HubSpot has become an integral part of our growth strategy."
The Impact
The optimisation of ChargedUp's HubSpot setup has had a transformative impact on their business.
ChargedUp has established itself as a global player in the mobile charging network space, with a presence in multiple countries.
The company's lean growth model, supported by HubSpot's efficient tools, has allowed them to scale rapidly without a proportional increase in operational costs.
Reflecting on the journey, Hugo stated: "Breeze's expertise in HubSpot has been crucial to our success. We're not just growing; we're growing smartly. The systems we now have in place have set us up for continued expansion."
The ongoing partnership with Breeze continues to drive innovation in ChargedUp's use of HubSpot, ensuring they stay ahead of the curve in their sales and marketing efforts as they continue to grow globally.
