Christian Conference Trust
How Breeze optimised HubSpot for the Christian Conference Trust's expansion.
The Challenge
The Christian Conference Trust (CCT) faced a significant challenge as they prepared to open a new venue. Their existing HubSpot setup, while functional, needed optimisation to handle the increased volume of inquiries and bookings that would come with expansion.
Mark Rowe, Sales & Marketing Director, Christian Conference Trust, explained their situation: "We've been using HubSpot since May 2022, but after our initial onboarding with another agency, we were left without day-to-day support. With hundreds of inquiries coming in monthly through our website and phone, we needed our processes to be exact and maintain 100% uptime."
CCT's booking process relied heavily on HubSpot workflows to ensure data was correctly formatted and routed to the right sales representatives. Any downtime or errors in this system could result in lost bookings and revenue.
The Solution
CCT turned to Breeze for expert HubSpot support that could move quickly and integrate seamlessly with their team
The Breeze team approached the challenge methodically:
Comprehensive Audit: We began by thoroughly auditing CCT's current workflows and system setup.
Visual Mapping: The entire buyer's journey was mapped out visually, ensuring transparency and alignment across all CCT stakeholders.
Collaboration with Web Developers: We worked closely with CCT's web development agency to modify the booking form, ensuring data entered HubSpot in the correct format.
New Venue Integration: Additional workflows were created to handle the new venue, with stress testing performed to ensure zero downtime.
Proactive Setup: The system was fully configured ahead of the new venue's launch to prevent any issues with accepting new inquiries.
Mark Rowe appreciated this approach: "Breeze took time to fully understand how we had set up HubSpot and did a full report on how we are using the system with suggestions for improvements."
The Outcome
Working with Breeze helped CCT in several ways:
Seamless Launch: The new venue went live with zero downtime and zero issues in accepting new inquiries.
Increased Revenue: The optimised system, coupled with the new venue, resulted in an increase in pipeline size and total revenue.
Ongoing Support: Breeze continues to work closely with CCT, providing updates, changes, and best practices to improve their HubSpot system.
Time Savings: The new HubSpot process saves the CCT team significant time in managing inquiries and bookings.
Mark Rowe expressed his satisfaction with the ongoing relationship: "They have been very flexible and managed a range of changes and improvements we have wanted to make but were too complex for us to do. They work through tasks on a shared board which helps us all see the progress made and answer any questions."
The Impact
The partnership between Breeze and CCT has had a lasting impact on CCT's operations.
By optimising their HubSpot setup, CCT was able to successfully launch their new venue, increase their booking capacity, and improve their overall operational efficiency.
The continuous support and expertise provided by Breeze ensure that CCT can focus on growing their business while their HubSpot system seamlessly scales with them.
