The Land App
40% Increase in Annual Subscriptions Through HubSpot Optimisation
The Challenge
Land App, a digital mapping platform for land management, was struggling to convert monthly subscribers to annual plans.
Despite a growing user base, their HubSpot setup was underutilised, lacking targeted communication with existing customers. The company knew there was untapped potential in their customer base but lacked a clear strategy to leverage it effectively.
The Solution
Breeze implemented a comprehensive strategy to overhaul Land App's HubSpot setup. We began with a thorough audit of the existing system, identifying areas for improvement and optimisation. Working closely with Land App, we mapped out the ideal customer journey from initial sign-up to long-term retention and upselling.
With this foundation in place, we designed and implemented targeted email flows aimed at educating monthly subscribers about the benefits of annual plans. These weren't just generic marketing messages; they were carefully crafted conversations tailored to each customer's needs and usage patterns.
To ensure maximum effectiveness, we implemented advanced segmentation within HubSpot. This allowed us to deliver the right messages to the right customers at the right time. We also set up A/B tests for email subject lines, content, and timing, allowing for continuous refinement of our approach.
The Outcome
The partnership between Breeze and Land App yielded great results. The new email flows successfully converted 40% of monthly subscribers to annual plans, far exceeding initial expectations. This shift not only boosted immediate revenue but also led to a substantial increase in customer lifetime value.
Beyond the numbers, we saw a marked improvement in overall customer engagement. The optimised email flows didn't just drive conversions; they deepened customers' understanding and usage of the platform, turning them into more committed and satisfied users.
Additionally, Land App's team gained valuable insights and skills through this process. They now have a deeper understanding of HubSpot's capabilities and are better equipped to leverage the platform for future growth initiatives.
The Impact
The optimisation of Land App's HubSpot setup and implementation of strategic email flows had a lasting impact on the business. The significant increase in annual subscriptions provided a more stable revenue base, allowing Land App to plan for future expansions with greater confidence.
Moreover, the project transformed Land App's approach to customer communication and lifecycle management. What began as an effort to increase conversions evolved into a comprehensive strategy for nurturing and growing customer relationships.
This success laid the foundation for an ongoing partnership, with Breeze continuing to provide support and strategic advice as Land App expands its operations. The company is now better positioned than ever to capitalise on its market position and drive sustainable growth.
